As the popularity of vaping surges, the variety of e-cigs on the market continues to expand, too. In particular, many e-cig manufacturers are developing products specifically targeted at women.
Are these slim, sparkling, pink-and-purple devices filling a demand in the market, or are manufacturers creating unnecessarily gendered products?
Let’s examine the pros and cons of ladies-only vape gear.
– They provide another way to personalise your vaping gear. Some vapers love huge mods, and others prefer small cig-a-like devices. Some vapers are satisfied with the standard black, white and silver options, but others prefer more colourful devices. What’s the harm in a few rhinestones?
– They’re easier to slip into pockets and bags. Most e-cigarettes designed for women, such as the Innokin Lily, have a slim profile that tucks easily into a jeans pocket or evening bag, unlike bulkier devices.
– Non-standard devices may make shopping for replacement parts more difficult. One of the best aspects of batteries, atomisers and cartomisers with standard threading is that they can be mixed and matched to create a customised vapouriser. Best of all, replacement parts are easy to find online and in most brick-and-mortar vape shops. Women’s e-cigs, such as the Lily, often feature proprietary threading, limiting your options when it is time to replace your cartridge or battery.
– They — and their marketing — advance the common idea that women need a feminine alternative. Nothing about vaping is inherently manly or masculine, but you wouldn’t know it from the way women’s e-cigs are marketed by their manufacturers. The Vapor Couture brand, for instance, is described as “elegant”, “slim”, and “stylish”, while Vaping Vamps’ website targets female customers with articles about weight gain, wrinkles and other health issues that definitely aren’t exclusive to women.
– They often come at a steeper price. For example, V2’s Vapor Couture brand is a costlier version of its V2 e-cigarettes.
The Bottom Line
While there is certainly a demand for customisation within the vaping world, many manufacturers already create their tried-and-true devices in a wide range of colours, prints and designs. If the idea of a slimmer, girlier vape appeals to you, then go ahead and embrace the trend in all of its pink-and-purple glory — but be careful about limiting your options with proprietary and potentially overpriced devices.